This graphic, presented at the Washington Apple Commission's October board meeting, shows the significant impact that Market Access Program (MAP) and Agricultural Trade Promotion Program (ATP) grant funds ) have had in the expansion of the commission's promotional budget in recent years.  (Courtesy of the Washington Apple Commission)
This graphic, introduced on the Washington Apple Fee’s October board assembly, reveals the numerous influence that Market Entry Program (MAP) and Agricultural Commerce Promotion Program (ATP) grant funds ) have had within the growth of the fee’s promotional finances lately. (Courtesy of the Washington Apple Fee)

The USA Division of Agriculture launched a brand new program to assist American farmers develop and keep export markets, often called the Regional Agricultural Promotion Program (RAPP).

This system, a $1.3 billion funding in lots of commodities, comes at an opportune time, because the Agricultural Commerce Promotion Program (ATP), created 5 years in the past in response to Chinese language tariffs on agricultural merchandise, is expiring, in keeping with a USDA information launch. .

“It is principally ATP with a brand new identify,” Washington Apple Fee President Todd Fryhover informed his board members at a latest assembly.

That is welcome information for the fee, which was amongst a handful of commodity teams to announce their assist for the brand new program this week. The opposite USDA program that helps export promotion, the Market Entry Program (MAP), is funded beneath the Farm Invoice at $200 million yearly, a degree that has not elevated in additional than 15 years. , in keeping with a press launch from the fee.

“Market Entry Program funding has been important to our success over time, and the introduction of ATP funds supplied extra alternatives to advertise Washington apples in new and much more attention-grabbing methods,” Lindsey Huber, worldwide advertising and marketing supervisor for the Washington Apple Fee. he stated in an announcement. “We’re desirous to proceed the work we began with the ATP program and consider RAPP will present the Washington Apple Fee the chance to additional promote Washington apples in our export markets.”

Entry to RAPP funds would require matching commodity pool {dollars}, because the ATP and MAP funds do, however it’s a worthwhile funding, Fryhover informed his board.

“Final time we requested for 10 million {dollars}. They gave us 10 million {dollars} and it value us 1 million {dollars},” she stated.

In keeping with the fee, that funding allowed the fee to advance its digital and social media advertising and marketing efforts, along with on-the-ground promotional actions.

The northwest pear and cherry industries additionally acquired ATP funding, value $2.1 million and $700,000 respectively.

by Kate Prengaman

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